Our Unique Selling Proposition
           We are a team of skilled sales and marketing professionals who understand the value of  
           brand development and are experts in brand building.

      Branding
          A company's most valuable and enduring asset is its brand. Strong brands stimulate loyalty and
          capture market share from competitors by influencing and changing consumer behavior. We
          work with our wine makers and distributors to create a unique brand personality that creates
          an emotional connection with consumers. The Luxe Vintages goal is to create “favorite
          brands” among consumers, by creating an intimate relationship between consumers and your
          wines. Creating a complete sensory brand experience will ultimately drive consumer loyalty
          and incremental sales.

      Discovery 
          The process of discovery starts with the first point of contact with a brand. With wine, the
          discovery process is very powerful through both visual and sensory touchpoints. The discovery
          experience can start in a restaurant, at a friend’s house, or at a retailer. How a brand connects
          with consumers can begin with an extraordinary taste experience, visual graphics that are
          attractive or make a unique connection with target consumers, by a “word of mouth” 
          recommendation from a friend or respected associate, or by simply creating the perfect
          price-value relationship. It is important that our marketing efforts, including label development,
          drive purchase by clearly defining:

               Brand Differentiation:
                  Leveraging the brand's point of difference and ensuring that all marketing and
                  sales efforts present each brand’s unique story.
      
               Brand Relevance:
                  How the brand makes a deep emotional connection with consumers and fulfills
                  their needs and desires.

      Creating Powerful Brand Relationships 
          Consumers do not have a passive relationship with brands they use on a regular basis. They 
          are actively involved with them. This relationship creates brand loyalty and brand
          ownership – defined as “My Brand.” Consumers look forward to their favorite brand because
          it provides a positive and often special feeling that remains after the interaction. Strong brands
          speak to consumers on an individual level.  

      The Importance of Strong Branding and Package Design
       The ability to evoke an emotional response is the hallmark of great brands and the 
         characteristic that distinguishes them from their competitors. Successful brands rely on
         packaging to form a meaningful relationship with consumers. Packaging is the soul of the
         brand, the imagery that attracts consumers to the brand – it usually is the first and most
         important experience with the brand. Packaging has to deliver the brand essence to attract
         and communicate with target consumers.

         Connecting with consumers is critical. The most successful brands start with a great concept
         and use packaging to create the brand personality and evoke a positive emotional response.
         Great packaging works hard to help differentiate brands in the marketplace. Emotion is the key
         element that can transform a rational choice into a brand experience. A strong label creates a
         unique visual identity through the symbols, graphics, colors, and other visual elements of the
         brand signature.

      Label Development
        A great label design builds the brand and increases consumer “shop-a-bility” which results in
         increased sales. Here is a simple label format. Please consult our detailed on-line U.S. TTB
         guide for label development.