Our Unique Selling Proposition
We are a team of skilled sales and marketing professionals who understand the value of
brand development and are experts in brand building.
Branding
A company's most valuable and enduring asset is its brand. Strong brands stimulate loyalty
and capture market share from competitors by influencing and changing consumer behavior.
We work with our wine makers and distributors to create a unique brand personality that
creates an emotional connection with consumers. The Luxe Vintages goal is to create
“favorite brands” among consumers, by creating an intimate relationship between consumers
and your wines and spirits. Creating a complete sensory brand experience will ultimately drive
consumer loyalty and incremental sales.
Discovery
The process of discovery starts with the first point of contact with a brand. With wine and
spirits, the discovery process is very powerful through both visual and sensory touchpoints.
The discovery experience can start in a restaurant or bar, at a friend’s house, or at a retailer.
How a brand connects with consumers can begin with an extraordinary taste experience,
visual graphics that are attractive or make a unique connection with target consumers, by
a “word of mouth”recommendation from friends, online social media and apps, respected
associates, industry publications and professionals, or by simply creating the perfect
price-value relationship. It is important that our marketing efforts, including label
development, drive purchase by clearly defining:
Brand Differentiation:
Leveraging the brand's point of difference and ensuring that all marketing and
sales efforts present each brand’s unique story.
Brand Relevance:
How the brand makes a deep emotional connection with consumers and fulfills
their needs and desires.
Creating Powerful Brand Relationships
Consumers do not have a passive relationship with brands they use on a regular basis. They
are actively involved with them. This relationship creates brand loyalty and brand
ownership – defined as “My Brand.” Consumers look forward to their favorite brand because
it provides a positive and often special feeling that remains after the interaction. Strong brands
speak to consumers on an individual level.
The Importance of Strong Branding and Package Design
The ability to evoke an emotional response is the hallmark of great brands and the
characteristic that distinguishes them from their competitors. Successful brands rely on
packaging to form a meaningful relationship with consumers. Packaging is the soul of the
brand, the imagery that attracts consumers to the brand – it usually is the first and most
important experience with the brand. Packaging has to deliver the brand essence to attract
and communicate with target consumers.
Connecting with consumers is critical. The most successful brands start with a great concept
and use packaging to create the brand personality and evoke a positive emotional response.
Great packaging works hard to help differentiate brands in the marketplace. Emotion is the key
element that can transform a rational choice into a brand experience. A strong label creates a
unique visual identity through the symbols, graphics, colors, and other visual elements of the
brand signature. All of these elements work to create "visual pop" and an immediate consumer
connection with the brand.
Label Development
A great label design builds the brand and increases consumer “shop-a-bility” which results in
increased sales. Here is a simple label format. Please consult our detailed on-line U.S. TTB
guide for label development.
